A number of IT giants in India are using Drupal. For these enterprises, their Drupal platforms are essentially powerful marketing tools. They use Drupal because it accommodates marketing efforts rapidly enough for the organization to reach the market with its offerings on schedule. It is vital that the CMS platform enable business hypothesis testing approaches that help make fast, evidence-based marketing decisions. Drupal not only does so, but can continually and rapidly accommodate changes of any range and scale that typically follow such testing. A high tech Drupal platform would handle the following marketing aspects rapidly:
Drupal can handle huge volumes of dynamic input. What is special about Drupal’s way of displaying content is its powerful taxonomy and contextual filters that create custom content displays of a variety, complexity and utility unparalleled in the world of open source CMS. This enhances a company’s marketing effort by providing solid evidence of the marketer’s claims to prospective clients.
Drupal’s embedded multi-lingual capabilities make it easy for a marketing initiative to be rapidly launched or cloned and redeployed in multiple languages. The configuration and layout remain similar, but the language changes to exponentially increase the campaign’s success. Fast tweaking of campaign layouts and configurations to accommodate cultural preferences or to comply with local legislation is also easy with Drupal.
Drupal is basically a Content Management System (CMS). A number of users are required to access the web application and deal with a huge data. Our developers code the modules such that it can handle massive traffic, without slowing down the website’s performance.
The existing version of Drupal has solid capabilities of developing mobile responsive websites. Our developers leverage the Drupal framework to help you build mobile websites that identifies the mobile platform it is being accessed on, say, android, iPhone, iPad and adjusts to it accordingly.